Rahayu, Y and Zuhriatusobah, Juju (2021) Sharia-compliant hotel literacy: Profiling the potential Sharia-compliant hotel guest. In: Promoting Creative Tourism: Current Issues in Tourism Research. Routledge, pp. 527-533.
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Abstract
The current general perception that Sharia-compliant hotels are only meant for Muslims should also be shifted. Even though Muslims are among the largest tourist markets in the world, perceived values of the Sharia-compliant hotel have not been clearly established. This study was measured using two methods. One method used 10 items of 5-point Likert of Sharia-compliant hotel benefit to profile the potential guest and measure literacy level using 15 true-false test questions. Scoring results of true-false test questions were then analyzed with confirmatory factor analysis to test construct validity. Scoring results of 5-point Likert of Sharia-compliant hotel benefit were then analyzed with K-Means clustering analysis used to classify potential guest of sharia-compliant hotels. The results show identifiable characteristics and behavior patterns of potential Sharia-compliant hotel guests. This kind of information can be used in developing effective promotional programs, the feasible marketing strategy, and business sustainability.
| Item Type: | Book Section |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi > Akuntansi (S1) |
| Depositing User: | Admin Administrator Uninus |
| Date Deposited: | 15 Apr 2023 04:37 |
| Last Modified: | 15 Apr 2023 06:46 |
| URI: | http://repository.uninus.ac.id/id/eprint/132 |
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