RAMADHAN, Galang Vicky, Galang Vicky Ramadhan (2023) PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPERCAYAAN SEPATU BOLA REEBOK DI KOTA BANDUNG. S1 thesis, Universitas Islam Nusantara.
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Abstract
This study aims to analyze the effect of quality product on consummer satisfaction throught trust in Reebok football shoes in Bandung City. The sample collection method uses accidental sampling technique. The sample in this study was 385 respondents throug h an online questionnaire with 21 statement items. The data analysis method used in this study is SEM AMOS with AMOS software version 22, and to test the hypothesis of intervening variables influential or not a sobel test is used. The results showed that there was a positive and significant influence of quality product variables on consummer satisfaction through trust, product quality variables had a positive and significant effect on consummer satisfaction, product quality variables had a positive and si gnificant effect on trust, and trust variables able to mediate the relationship between quality product and consummer satisfaction simultaneously. Keyword : quality product, trust, and consummer satisfaction
| Item Type: | Thesis (S1) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen (S1) |
| Depositing User: | Arie Soleh Permana |
| Date Deposited: | 18 Oct 2025 02:44 |
| Last Modified: | 27 Oct 2025 02:21 |
| URI: | http://repository.uninus.ac.id/id/eprint/339 |
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